Branding Resources
Brand Blueprint Workbook
The Brand Blueprint is your go-to brand strategy workbook for early-stage CPG founders who want packaging that actually connects, but aren’t sure what their brand truly stands for yet.
This fill-in-the-blank, founder-friendly workbook helps you define your ideal customer, brand values, tone of voice, and positioning so that every future design decision feels aligned and strategic.
Whether you're DIY-ing or preparing to invest in professional branding, this is the foundational step that sets everything up for success.
Articles
Creative Confessions: My Career Blooper Reel 👀
When things haven’t gone to plan (#3 is a real howler 🫣)
How challenger brands can steal the spotlight 🔦
Why fight for attention when you can steal it?
Why Bad Packaging Is Like a Lazy Employee
It's time to make your packaging work as hard as you do
The Power of Repetition
Why it pays to be a brand bore and why you should be sick of your brand messaging by now
Packaging's Latest Trend: Hot Grandma?
Traditional foods just got trendy. Everything you need to about
Welcome to Packaging’s Chaos Era
Olive oil in a can? Tampons in an ice cream carton? A drink in a handsoap dispenser? Discover the latest trend that every CPG founder needs to know about.
Why Your Business Doesn’t Need to be One-of-a-kind
Discover why uniqueness is overrated and how to harness your brand personality to stand out from the crowd.
The Importance of Defining Your Brand Personality
The importance of developing a living, breathing brand that attracts superfans.
How to Make Your Packaging Stand Out on Shelf
10 tips to make your packaging cut through the competition and start flying off the shelves.
Is the Start-Up Right for me?
How does an Intensive compare with our signature branding service and which is right for my business?
3 Top Packaging Trends From London Packaging Week
A look at the trends and innovations in the packaging industry every founder should know about.
5 Lessons in Scaling a Start-Up From Candy Kittens
Pearls of wisdom on growing a successful start-up from the Confectionery Kings themselves.
How to Create a Consistent Brand Identity
From your visuals to your messaging and your whole brand experience, we share tips on how to create a consistent brand image.
7 Branding Myths to Avoid
We set the record straight about what branding is (hint: it’s not just a logo) and who needs it (hint: everyone!)
The Importance of Branding for Small Businesses
Struggling to understand why you need a brand in the first place? This one’s for you.
5 Signs Your Brand Needs a Spring Clean
Whether it’s a light dusting or a full deep clean, it could be time to refresh your brand.
Our go-to Sites for Stock Imagery
Our favourite websites for contemporary and stylish stock imagery to elevate your brand.
6 Reasons You Need Brand Guidelines (Yep, Even if You’re a Small Business)
What are brand guidelines and how can you use them to elevate and grow your brand.
10 Tips to Nail Your Stock Imagery
How to curate stock images that resonate with your audience and elevate your brand.