Take the palaver out of packaging
Your shortcut to packaging that looks the part.
Designed for first-time founders, this 80+ page workbook contains the essentials of what you need to know about packaging design to ensure your product takes centre stage on the shelf.
Designed for scrappy entrepreneurs who…
✔️ are launching their first product
✔️ feel overwhelmed and daunted by packaging
✔️ want packaging that actually reflects their vision for the brand
✔️ want to maximise their product’s potential by giving it the best chance of standing out
✔️ don’t have limitless £££ to spend and want to equip themselves with as much knowledge to make the best decisions when it comes to packaging (and reduce the chance of mistakes).
You’re here
because you…
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Have a killer product and want to maximise its potential and give it the best chance of thriving.
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You’ve created a Pinterest Board with 101 different creative directions but still feel like something’s off.
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Your packaging design was a total bargain but you’re worried it’s not hitting the mark.
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You’re completely new to all of this and packaging is something that feels overly complicated and confusing.
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You’ve poured all of your time, energy, money and passion into product development and don’t want to miss the first opportunity with your audience by poor packaging.
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You know that by understanding all the elements of your product launch you can make better decisions and save money
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Honestly it’s all just a bit of a headache and you need some expert guidance.
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what’s inside?
Workbook includes:
💫 Why Packaging Matters Now More Than Ever
✏️ How to Prepare Strategically For Packaging
🧃 The Anatomy of Packaging
✓ Tips for Standing Out
💩 Pitfalls to Avoid
📋 Your Packaging Prep-Work Checklist
™️ Understanding Third-Party Logos
🖨️ Technical printing guidance
✓ Packaging Technical Terms and Definitions
is this for me?
For founders looking to:
💫 Demystify the packaging design process
✏️ Maximise your product’s potential
🧃 Equip yourself with the knowledge to make the best decisions when it comes to your packaging
✓ Take the overwhelm out of packaging and make the process exciting instead of daunting
save £5 on the bundle
Want the full system?
Get The Brand Blueprint and Packaging Playbook together and build your brand the right way, from first idea to shelf-ready product.
This bundle combines the Brand Blueprint and Packaging Playbook to give you everything you need to go from scattered ideas to a clear, confident brand, and packaging that actually sells.
First, define your brand strategy, audience, and positioning. Then, bring it to life through packaging that connects, stands out, and converts.
No guesswork. No second-guessing. Just a clear, step-by-step path to building your brand with confidence.
this is your chance to
Download my brain
Hi, I’m Claudia, self-confessed brand nerd and packaging perv.
After spending 12+ years working for early-stage CPG brands in the food & drink, health & wellness, beauty and lifestyle sectors, I started Freckle to help founders launch exciting brands that I want to see on the shelves!
I’ve put over a decade of my knowledge and experience into this free packaging guide to DEMYSTIFY the world of packaging and to equip founders with the knowledge to maximise your product’s potential.
Personally, I get a deep satisfaction in not only helping a brand grow but also giving them the tools and confidence to own their space in the market.
This download contains (pretty much) everything that I’ve learnt over my 12+ years in the industry so you don’t have to spend your life on google or making costly mistakes!