Your shortcut to packaging that looks the part
Discover our new & extended 80+ page packaging workbook
Designed for first-time founders, this 80+ page workbook contains the essentials of what you need to know about packaging design to ensure your product takes centre stage on the shelf.
The Packaging Playbook
Your go-to guide for first-time CPG founders who want packaging that looks the part and performs, but aren’t sure where to start.
This practical, founder-friendly workbook breaks down everything you need to know before you dive into the design process: from strategy and structure to print, materials, and supplier tips. You’ll learn how to prepare a clear brief, avoid costly mistakes, and make confident decisions that get your product shelf-ready.
Whether you’re DIY-ing your first design or preparing to work with a professional, this is the must-have resource to make sure your packaging works hard for your brand - not against it.
Take the palaver out of packaging
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Take the palaver out of packaging ·
Designed for scrappy entrepreneurs
This workbook is designed to equip founders with the confidence to navigate the world of packaging. With strategic insights and technical guidance this download will demystify the process and empower you to maximise your product’s potential.
You’re here
because you…
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Have a killer product and want to maximise its potential and give it the best chance of thriving.
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You’ve created a Pinterest Board with 101 different creative directions but still feel like something’s off.
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Your packaging design was a total bargain but you’re worried it’s not hitting the mark.
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You’re completely new to all of this and packaging is something that feels overly complicated and confusing.
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You’ve poured all of your time, energy, money and passion into product development and don’t want to miss the first opportunity with your audience by poor packaging.
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You know that by understanding all the elements of your product launch you can make better decisions and save money
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Honestly it’s all just a bit of a headache and you need some expert guidance.
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what’s inside?
Workbook includes:
💫 Why Packaging Matters Now More Than Ever
✏️ How to Prepare Strategically For Packaging
🧃 The Anatomy of Packaging
✓ Tips for Standing Out
💩 Pitfalls to Avoid
📋 Your Packaging Prep-Work Checklist
™️ Understanding Third-Party Logos
🖨️ Technical printing guidance
✓ Packaging Technical Terms and Definitions
this is your chance to
Download my brain
Hi, I’m Claudia, self-confessed brand nerd and packaging perv.
After spending 12+ years working for early-stage CPG brands in the food & drink, health & wellness, beauty and lifestyle sectors, I started Freckle to help founders launch exciting brands that I want to see on the shelves!
I’ve put over a decade of my knowledge and experience into this free packaging guide to DEMYSTIFY the world of packaging and to equip founders with the knowledge to maximise your product’s potential.
Personally, I get a deep satisfaction in not only helping a brand grow but also giving them the tools and confidence to own their space in the market.
This download contains (pretty much) everything that I’ve learnt over my 12+ years in the industry so you don’t have to spend your life on google or making costly mistakes!
is this for me?
For founders looking to:
💫 Demystify the packaging design process
✏️ Maximise your product’s potential
🧃 Equip yourself with the knowledge to make the best decisions when it comes to your packaging
✓ Take the overwhelm out of packaging and make the process exciting instead of daunting