Designed for first-time founders
Hiring a designer is a big decision, and it should feel like one. You're trusting someone with money you've worked hard for, and a brand you've been picturing for months.
This brief template gets you clear on what you're building, so your designer (or us!) can translate that into beautiful visuals, without the guesswork.
this is your chance to
Design with confidence
You’ve perfected the product - now let’s make sure it looks the part.
After 13+ years building brands for early-stage product businesses, I've sat on a lot of intro calls that go one of two ways. Either the founder can't quite answer the basics, or they answer everything, right down to their co-packer's minimum order quantities, except the thing I actually needed to know. Neither is a flaw. Nobody's ever asked them to separate the two before.
Every project that goes well has the same thing in common: clarity. Before colours, before logos, before packaging, it's about knowing who you are, who you're for, and how you want to show up.
That's what this free template gets you. Structured questions that pull your brand foundations out of your head and onto paper, so when you start working with a designer, you're walking in with a focused brief instead of a Pinterest board and a feeling.
Think of it as your pre-project prep, the step that makes your design investment go further and sets you up for a brand you'll actually be proud to share.
You’ve nailed the brief.
Now let’s make it real.
You’ve established your brand foundations - now it’s time to turn that clarity into branding and packaging that sells.
Book a free call to chat through how Freckle can help you bring your vision to life and make your product stand out on the shelf.