Define before you design
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Define before you design ·
Designed for first-time founders
This free workbook helps product founders prepare for branding and packaging design with clarity and confidence. Filled with brand strategy exercises, moodboard prompts and a designer-approved checklist, it takes the confusion out of briefing so your creative process starts strong.
You’re here
because you…
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Have a great product but don’t know how to make it look the part. You want to brief a designer but aren’t sure where to start.
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Are in a Pinterest wormhole, feeling stuck between too many options and not enough clarity.
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You’re completely new to branding and design feels overly complicated. You need some hand-holding to make the most of the process!
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Are tired of guessing and want a clear plan to make your brand look as good as it deserves to.
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Know your product is ready, but your brand isn’t quite there yet.
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From clueless to cutterguide
from
🤔 Second guessing your brand…
😵💫 Scattered ideas and inspiration
😫 Feeling unsure where to start…
→
to
😏 Knowing exactly who you are, what you stand for, and how you want your brand to show up.
😀 A clear, cohesive direction your designer will instantly understand.
🤩 Feeling confident, prepared, and ready to design with purpose.
what’s inside?
Workbook includes:
💫 Brand Foundations: How to define your brand before you design
✏️ Finding Inspiration: Moodboarding guidance to find your visual direction
📋 Pre-design checklist: everything your designer will need to get your packaging print-ready
✨ Reflection prompts to help you articulate your brand clearly
Everything you need to get design-ready, and start your project strong.
this is your chance to
Get ready to design with confidence
You’ve perfected the product - now le’ts make sure it looks the part.
After over a decade creating brands and packaging for early-stage product founders, I know how overwhelming the design process can feel when you’re starting out.
What every successful project has in common is clarity. Before colours, logos or packaging, it’s about knowing who you are, who you’re for, and how you want to show up.
That’s exactly what this free guide helps you do - it gives you the structure and prompts to get clear on your brand foundations and define your visual direction, so when you start working with us (or any designer), you already have a focused brief that gets stronger results.
Think of it as your pre-project prep - the step that makes sure your design investment goes further and sets you up for a brand you’ll be proud to share.
is this for me?
For founders looking to:
🎯 Turn your ideas into a cohesive creative direction
✏️ Maximise your product’s potential
💪 Feel confident and organised before your first design project
✓ Make design collaboration smooth and stress-free
You’ve nailed the brief.
Now let’s make it real
You’ve established your brand foundations - now it’s time to turn that clarity into branding and packaging that sells.
Book a free call to chat through how Freckle can help you bring your vision to life and make your product stand out on the shelf.