Brand Blueprint - Digital Workbook
The Brand Blueprint is your go-to brand strategy workbook for early-stage CPG founders who want packaging that actually connects, but aren’t sure what their brand truly stands for yet.
This fill-in-the-blank, founder-friendly workbook helps you define your ideal customer, brand values, tone of voice, and positioning so that every future design decision feels aligned and strategic.
Delivered as a Canva template, this 20+ page workbook is packed with guided exercises to help you dig deep into your brand’s core, clarifying who you are, who you’re speaking to, and why your audience should care.
Whether you're DIY-ing or preparing to invest in professional branding, this is the foundational step that sets everything up for success.
The Brand Blueprint is your go-to brand strategy workbook for early-stage CPG founders who want packaging that actually connects, but aren’t sure what their brand truly stands for yet.
This fill-in-the-blank, founder-friendly workbook helps you define your ideal customer, brand values, tone of voice, and positioning so that every future design decision feels aligned and strategic.
Delivered as a Canva template, this 20+ page workbook is packed with guided exercises to help you dig deep into your brand’s core, clarifying who you are, who you’re speaking to, and why your audience should care.
Whether you're DIY-ing or preparing to invest in professional branding, this is the foundational step that sets everything up for success.
The Brand Blueprint is your go-to brand strategy workbook for early-stage CPG founders who want packaging that actually connects, but aren’t sure what their brand truly stands for yet.
This fill-in-the-blank, founder-friendly workbook helps you define your ideal customer, brand values, tone of voice, and positioning so that every future design decision feels aligned and strategic.
Delivered as a Canva template, this 20+ page workbook is packed with guided exercises to help you dig deep into your brand’s core, clarifying who you are, who you’re speaking to, and why your audience should care.
Whether you're DIY-ing or preparing to invest in professional branding, this is the foundational step that sets everything up for success.
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Perfect for early-stage CPG founders, bootstrapped entrepreneurs, or anyone creating their first packaged product who wants packaging that’s rooted in strategy, not guesswork. If you’ve ever thought, “I’m not sure what my brand is all about”, this is for you.
Investing in branding without clarity often means paying twice - once for the initial work, and again when you realise it missed the mark. This workbook ensures you approach design prepared, confident, and ready to get it right the first time.
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A guided, fill-in-the-blank workbook that walks you through defining your purpose, ideal customer, brand values, personality, story and positioning.
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Most founders rush into visuals without a clear foundation. This workbook slows you down (just enough) to get it right, making every design decision easier, faster, and more effective. The result? Packaging that feels unmistakably “you” and resonates with the right people.