Why Bad Packaging Is Like a Lazy Employee
"Bad packaging is like a lazy employee".
I genuinely can't remember if I made this up or saw it somewhere. Either way, it's so true!
Think about it:
👉 Maybe your packaging does an okay job at protecting the product but doesn't stand out on shelf.
👉 Or it looks good on the front, but the back is an afterthought.
👉 Or it’s aesthetically pleasing but it says nothing about your brand.
That's the equivalent of a team member who turns up the office, clocks in, and then does the bare minimum. Sure, they're there, but they're not helping your business grow.
Imagine hiring a sales rep who you knew didn’t reflect your values, vibe or message. That would be madness, right?
In the early stages of business, you need people you get your vision—who believe in it and have the drive to make it happen.
The same goes for your packaging.
It’s not just a box or a bottle, it’s your hardest-working salesperson, out there representing your brand 24/7.
So why allow your packaging, one of your biggest customer touchpoints, to fall flat?
On the flip side, great packaging is like a star employee:
✨ It makes a strong first impression
✨ It communicates your values clearly
✨ It represents your brand
✨ It leaves a lasting positive impact
So. Is your packaging working hard, or hardly working?
If it's coasting, let's fix that. Book a call to see how we can turn it into your employee of the month.