It’s time to

Stand out and shake things up

Our branding, packaging and web design services will transform your back-of-a-napkin idea into a shelf-stopping product, equipping you with the confidence to launch your business-baby and start turning strangers into superfans.

start your project

Our Core Services

  • The Start-Up

    branding & packaging

    For start-up founders looking to be taken seriously.

    You've got a killer product and big ambitions, and you know exactly what you need right now: a brand that's as considered as everything else you've built.

    Within six weeks, we'll create a complete brand identity, with packaging available if you're launching a physical product, so you can win over customers, retailers and investors alike, and get your future superfans excited for what's coming.

    discover the start-up

  • The Storefront

    e-commerce website design

    For businesses ready to turn browsers into buyers, with a beautifully branded digital home.

    So you’ve got a product with purpose and plans to scale, but now it’s time to get it online, without getting overwhelmed in the process.

    Within two months, we’ll create a beautifully branded and user-friendly Shopify store that makes it easy to start selling and build trust with your audience, so you can launch with confidence and start bringing in those first sales.

    find out more

  • The Studio Day

    A power day for frazzled founders with too much on their plate.

    You’ve built something great, but your design to-do list just keeps growing, and you need a fast, focused way to get it done.

    In just one day, we’ll tackle the jobs you’ve been putting off, bring clarity to the things you’ve been second-guessing, and leave you with high-quality design assets that help your brand show up consistently and confidently. No long timelines, no drawn-out process, just real progress, made simple.

    gimme deets

Looking for something more custom?

logo design
brand identity
packaging design
brand guidelines

Outside of these core packages, we take on a handful of custom projects that feel really aligned. If you have a project that you’d like to discuss, then we’d love to hear from you!

squarespace design shopify design
print design
social media assets

Book a Call

Our process

  • Stage 01

    Discover

    Before we dive into the design magic, we start with an informal kick-off Zoom call. We see this as a get-to-know-you session where we dig into your big-picture goals, brand dreams, and any ideas you’ve been sitting on.

    Whether you’ve got a crystal-clear vision or feel like you're still figuring it out, we’ll guide you through some questions to lay a rock-solid foundation. This stage is all about making sure we’re aligned, so we can build a brand that not only looks the part but feels unmistakably you, and speaks to the people you want to reach.

  • Stage 02

    Explore

    This is where the visual adventure begins. We pull together a range of creative directions, each one a different vibe, brought to life through moodboards filled with curated imagery, colour and type.

    It’s a chance to explore how your brand could look and feel, before we hone in on the direction that clicks. Think of it as trying on different outfits for your brand, until we find the one that feels like you.

  • Stage 03

    Design

    Now that we’ve locked in the creative direction, it’s time to bring your brand to life. This is where the ideas start turning into tangible assets, from your logo design to typography, colour palettes, and beyond.

    These are all designed to work together seamlessly so your brand feels instantly recognisable (and impossible to ignore).

  • Stage 04

    Refine

    With your brand assets signed off, we’ll package everything up into one tidy, easy-to-use home. Depending on your package, that’ll either be a full set of brand guidelines or a more streamlined option.

    This doc acts as your brand’s bible - laying out how to use everything correctly so you can stay consistent as you grow. We’ll also send over your full logo suite and any other final assets, all neatly organised and suitable for all your print and web needs.

  • New List Item

    Description goes here

Meet the Team

View Full Portfolio

Our Project Promise

  • quick, not rushed

    You've got a launch date. A manufacturer waiting on artwork. An investor meeting that isn't moving. The last thing you need is a branding process that drags on for six months while your momentum stalls.

    So we don't do that. We work in weeks, keep the scope tight, and give you exactly what the stage you're at needs. Not corner-cutting. Just respect for a launch window that doesn't wait for anyone.

  • zero faff, zero chaos

    You're busy running an actual business, so we've built the process to get out of your way. No digging through email threads for a file you sent yourself in March.

    Everything lives in one place: a client portal where you see exactly where your project's at, track progress, and review designs on your own time. No admin required.

  • we actually like this bit

    Branding shouldn't feel like a chore before the real work starts. It's the fun part, the part where your business finally gets a face.

    We bring genuine enthusiasm to every project, and treat every call like a chat. Serious about the work. Never precious about ourselves.

  • no jargon, no guesswork

    You don't need a design degree to make good calls about your brand. You just need someone who explains the why, without the jargon.

    We bring proper enthusiasm to every project, the kind where we'll happily debate a font pairing longer than strictly necessary, because getting it right matters to us as much as it does to you. Serious about the work. Never precious about ourselves.

Testimonials

  • "Freckle gave us hope in the design process again."

    “We loved worked with Freckle! We were really struggling to stay motivated after working with two freelance designers who hadn’t understood our vision and had cost us a lot of money.

    Luckily Freckle listened to our needs and went above and beyond the scope.

    We are now stocked in over 80 stockists across Europe and have been able to take what was once a side-hustle, full time.”

    Katie, Bel Nada

    View Project

  • "We honestly couldn't be happier with the end result."

    The team were able to translate the vision for our new packaging labels into visually stunning designs that perfectly captured our vision. Their ability to translate ideas into tangible products is truly remarkable.

    Put simply, working with Freckle was an absolute dream! They went above and beyond our expectations in their level of service.

    We’d 100% recommend their services to any business looking for high-quality and creative design solutions. Freckle’s creative capacity is unparalleled - we can’t wait to work with them again for future projects!

    Jenny, Rubies in the Rubble

    View Project

  • "Since working with them we have secured listings in Ocado & Tesco."

    “Working with Freckle has been an absolute game-changer for our brand. They have transformed our brand identity and packaging. The designs have received fantastic feedback, have amazing stand-out on shelf and really resonate with our customers.

    Claudia brought creativity, strategy, and a collaborative spirit to every step of the process. We couldn't be happier with the results and highly recommend them to any brand looking to stand out.”

    Jess, Freja

    View Project

  • "The reaction to the branding has been phenomenal."

    “Freckle truly took the time to understand our brand strategy and aligned all of their work to our goals and vision.

    The final product would never have been as great if it wasn’t for Freckle’s diligence, hard work and commitment to always going above and beyond! I’m already looking for any excuse I can to commission them for another project!

    Zawwar, Care Natal

    View Project

  • Thanks to the new packaging design we've secured multiple listings."

    Working with Claudia has been a pleasure. Her contributions were instrumental in creating distinctive packaging that stands out on the shelves, catching the eye of consumers and increasing our sales.

    Thanks to the newly designed cases for our hand wash and body wash, we've secured listings in multiple stores and became the best-selling brand at a recent trade fair. Collaborating with Claudia has been an effortless and rewarding experience, resulting in growth for our business.

    Phil, Bower

    view project

Meet your personal design wingwoman

Seasoned designer and start-up supporter

Freckle is led by me, Claudia, supported by our senior designer Juliette and bolstered by a little black book of trusted freelancers when the project needs extra hands on deck. So whether you need mouth-watering photography, snappy copy or seamless web development, we have you covered.

Having spent 13+ years working for early-stage CPG brands, I started Freckle to help founders turn their back-of-a-napkin ideas into brands that shine on shelf.

So far, we’ve helped dozens of businesses launch, secure sought-after listings in retailers like Ocado and Tesco and turn side hustles into careers.

read more

free workbook!

Get your brand design-ready

Designed for first-time founders, this guided workbook helps you lay the groundwork before diving into design. You’ll get clear on your brand foundations, define your visual direction, and prepare a professional brief that helps your designer hit the mark from day one.

Workbook includes:

💫 Understanding Why Design Matters
🧠 Defining Your Brand Foundations
🎨 Moodboarding & Visual Direction
🧾 Pre-Design Checklist
💬 Reflection Prompts to Clarify Your Message

download now