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What's included.png
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Tiled Pages.png

The Packaging Playbook

£39.99

The Packaging Playbook is your complete guide to creating packaging that sells.

This new and extended edition goes beyond the basics to help you confidently manage every stage of your packaging journey, from concept to print-ready artwork.
You’ll learn how to prepare strategically for design, work effectively with designers, and avoid the costly mistakes that trip up early-stage brands.

Inside you’ll find guidance on materials, finishes, and compliance, plus templates, checklists and real-world examples to help you feel in control at every step.

The Packaging Playbook is your complete guide to creating packaging that sells.

This new and extended edition goes beyond the basics to help you confidently manage every stage of your packaging journey, from concept to print-ready artwork.
You’ll learn how to prepare strategically for design, work effectively with designers, and avoid the costly mistakes that trip up early-stage brands.

Inside you’ll find guidance on materials, finishes, and compliance, plus templates, checklists and real-world examples to help you feel in control at every step.

  • Perfect for early-stage product founders who are ready to bring their brand to life on shelf (or online).

    Whether you’re designing packaging for the first time or refining what you already have, this guide helps you navigate the process with confidence - no jargon, no overwhelm.

    Investing in branding without clarity often means paying twice - once for the initial work, and again when you realise it missed the mark. This workbook ensures you approach design prepared, confident, and ready to get it right the first time.

  • A comprehensive workbook with 80+ pages packed with expert insights, strategy tips, practical checklists, and real-world examples.

    You’ll learn how to plan your packaging strategically, avoid costly mistakes, understand print and materials, and prepare everything your designer (or supplier) will need.

  • Great packaging doesn’t happen by chance. It’s the result of clarity, planning, and the right foundation.

    The Packaging Playbook takes you behind the scenes of how packaging really works, so you can make informed decisions that look good and work hard.

    The result? Packaging that protects your product, reflects your brand, and turns browsers into buyers.