founder & Creative director
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Hi, my name is Claudia and I’m the Founder of Freckle.
The Briefing Guide is a fantastic first step in turning your product into a brand that stands out. Once you’ve completed the workbook and are clear on your brand foundations, it’s the perfect time to think about how to bring it all to life visually. That’s exactly what we do through The Start-Up, our signature package for early-stage founders who are ready for professional branding and packaging design.
If you’re ready to:
✅ Turn your new strategy into visuals that connect
✅ Create packaging that’s as good as your product
✅ Launch your brand with confidence and cohesion
Then I’d love to chat. Book a free 30-minute call and let’s explore how we can make it happen.
Looking to dive deeper?
If the Briefing Guide has sparked ideas and you’re ready to go further, these resources will help you take the next step.
Brand Blueprint Workbook
The Brand Blueprint is your go-to brand strategy workbook for early-stage CPG founders who want packaging that actually connects, but aren’t sure what their brand truly stands for yet.
This fill-in-the-blank, founder-friendly workbook helps you define your ideal customer, brand values, tone of voice, and positioning so that every future design decision feels aligned and strategic.
Delivered as a Canva template, this 25+ page workbook is packed with guided exercises to help you dig deep into your brand’s core, clarifying who you are, who you’re speaking to, and why your audience should care.
Whether you're DIY-ing or preparing to invest in professional branding, this is the foundational step that sets everything up for success.
Please note that due to the nature of digital downloads, we’re unable to offer refunds, thanks for understanding!
The Brand Blueprint is your go-to brand strategy workbook for early-stage CPG founders who want packaging that actually connects, but aren’t sure what their brand truly stands for yet.
This fill-in-the-blank, founder-friendly workbook helps you define your ideal customer, brand values, tone of voice, and positioning so that every future design decision feels aligned and strategic.
Whether you're DIY-ing or preparing to invest in professional branding, this is the foundational step that sets everything up for success.
The Packaging Playbook
The Packaging Playbook is your complete guide to creating packaging that sells.
This new and extended edition goes beyond the basics to help you confidently manage every stage of your packaging journey, from concept to print-ready artwork.
You’ll learn how to prepare strategically for design, work effectively with designers, and avoid the costly mistakes that trip up early-stage brands.
Inside you’ll find guidance on materials, finishes, and compliance, plus templates, checklists and real-world examples to help you feel in control at every step.
The Packaging Playbook is your complete guide to creating packaging that sells.
This new and extended edition goes beyond the basics to help you confidently manage every stage of your packaging journey, from concept to shelf-ready artwork.
You’ll learn how to prepare strategically for design, work effectively with designers, and avoid the costly mistakes that trip up early-stage brands.
Inside you’ll find guidance on materials, finishes, and compliance, plus templates, checklists and real-world examples to help you feel in control at every step.
Ready to get your brand
flying off the shelves?
We’d love to hear from you. Get in touch to discuss a project.
Join the Freckle journey
This is where we share the latest goings on at Freckle, comment on CPG trends and generally drool over the packaging I wish I’d designed. Branding, packaging and Shopify tips to help you on your founder journey.
