Brief
Refine the packaging system for Bower Collective to elevate shelf presence, and deliver a cohesive, design-led customer experience across their range of low-waste home essentials.
Client
A sustainable home essentials brand delivering beautifully designed, low-waste products that are better for you and the planet.
The situation
What challenge was our client facing?
Bower Collective had successfully built a strong presence in the DTC space, with a loyal customer base and clear sustainability credentials. However, as they prepared to expand into retail, it became clear that their existing packaging, designed primarily for online delivery, lacked the impact, clarity, and structure needed to compete on crowded shelves. They needed a packaging system that would retain their brand ethos while adapting to the demands of the retail environment, from visibility and messaging hierarchy to shelf-ready aesthetics.
The Task
What outcome were they hoping to achieve?
Bower Collective aimed to create a packaging system that would translate their strong digital brand into the physical retail space - capturing attention, communicating their sustainable mission at a glance, and holding its own alongside more established household names. They wanted packaging that felt elevated, cohesive, and instantly recognisable, while clearly highlighting product benefits and eco-credentials to both new and existing customers in-store.
Before
After
The action
What steps did you take to help them get there?
We began by auditing the existing packaging through a retail lens—identifying opportunities to improve structure, messaging clarity, and visual standout. Working closely with the Bower team, we refined the packaging hierarchy to ensure key product benefits and sustainability credentials were immediately visible.
We introduced subtle design enhancements to align with their clean, modern brand aesthetic while improving shelf stand-out. The updated system was built to be both shelf-ready and scalable, allowing Bower to expand into new product lines and retail channels without compromising their identity.
The Result
What was the final result?
The new packaging system gave Bower Collective the shelf presence and brand cohesion needed to thrive in retail. With a refined design language, clearer messaging, and an elevated look and feel, the updated packs confidently communicated both sustainability and product benefits at a glance. The results spoke for themselves: the newly designed cases for their hand wash and body wash secured listings in multiple stores and helped Bower become the best-selling brand at a recent trade fair.
Testimonial
“Thanks to the newly designed cases for our hand wash and body wash, we've secured listings in multiple stores and became the best-selling brand at a recent trade fair.”
“Working with Freckle has been a pleasure. Claudia responded to our vision but also challenged us to innovate and enhance our product proposition.
Her contributions were instrumental in creating distinctive packaging that stands out on the shelves, catching the eye of consumers and increasing our sales.
Collaborating with Claudia has been an effortless and rewarding experience, resulting in growth for our business.”
Phil, product development lead