group programme for cpg founders
Stop Making Brand Decisions Alone
The Founders' Studio is a monthly membership for early-stage founders who need expert creative direction, without the agency price tag.
coming soon
You’re building something you believe in…
But every time you look at your brand. The logo, the website, the packaging, the social posts.
Something feels off. Not terrible. Just not quite right. Maybe you made it yourself. Maybe a friend helped. Maybe you hired someone affordable because the right studio was out of budget.
Now you're making decision after decision. Colour palette, fonts, photography direction, social graphics. With no one to ask. No one qualified, anyway.
Every choice feels like a gamble. And you won't know you got it wrong until a buyer glances at your product and reaches for the one next to it instead.
Here’s what that quietly costs you…
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sales
The investor who mentally disqualifies you before you've said a word
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Banish brand shame
The retailer who passes without explaining why
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give your customers the experience they deserve
Elevate the way your brand shows up online so your audience feels confident, connected, and excited to interact with you.
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Introducing
What you need isn’t more research or better references
You need a Creative Director.
Not one you'll work with once on a project and never see again. Not a peer community where everyone's figuring it out at the same speed as you. A professional who knows your brand, understands what you're building, and can tell you — quickly, clearly, confidently — whether what you're making is working. And exactly what to change when it isn't.
For most early-stage founders, that's been out of reach. Not anymore.
Introducing
The Founders’ Studio
A monthly membership giving early-stage founders access to a seasoned creative director, without the agency price tag.
This isn't a course. It isn't a template library. It's a creative director in your corner, every month, at a fraction of what 1:1 work costs.
Every Month You’ll Get
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Design review
Up to 3 pieces of design reviewed by a professional creative director. Your logo, website, packaging, pitch deck, social assets. Written feedback lives in the community so everyone learns — your wins and your redirections both.
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monthly calls
A monthly live session where 2–3 members get hot seat creative direction on their brand. You learn just as much watching as you do in the seat.
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community of founders
A community of fellow founders who get it. A place to share work in progress, ask the questions you'd be embarrassed to ask anywhere else, and get honest, experienced eyes on what you're building.
This is more than feedback
You're not just getting feedback on your assets.
You're getting the confidence to make better decisions — faster, with less second-guessing, and with someone qualified to tell you when to stop tweaking and when to start again.
The founder who has a creative director in her corner doesn't just have better-looking assets. She walks into buyer meetings knowing her brand is working for her, not against her. She posts without staring at it for twenty minutes. She charges what her product is worth, because she looks like a brand that's worth it.
who’s this is for
Is this for me?
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You're early-stage, building your brand alongside your business and figuring it out as you go
You're making design decisions without qualified input and you know it's costing you
You're not ready to invest in full 1:1 design services yet, but you know your brand matters
You want a community of founders who are in the same room as you, not ahead of you
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You're looking for someone to do the design work for you. The Founders' Studio is expert direction and feedback, not execution.
You're post-Series A with a full brand team in place. This membership is built for the earlier, messier stages.
Our process
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Stage 01
Define
Once you’re booked in, we’ll start by jumping on a Zoom call to determine what you are looking to achieve and to advise on what will be possible in a day.
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Stage 02
Refine
We’ll then send across a briefing document and access to a shared Google Drive so you share any relevant documents or visual references.
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Stage 03
Design
We split the Studio Days into 2 days, so you have the chance to feedback in between. We will send across the draft designs at the end of the first day and once you’ve fed back, crack on with any amends before exporting and sending across the final files.
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Stage 04
Additional Support
If you’d like some more time dedicated to your brand, we can always book in an additional day or half day to make sure you have everything you need.
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Perfect for bootstrapping founders
If you’re currently wearing all the hats (I see you, founders!), why not let us take something off your plate. After all, you didn’t go into business to tear your hair out on Canva…
What we can achieve together
What can I get direction on?
Whether you have a specific design wish-list or need a fresh pair of eyes on what’s working and what’s not working, VIP days are great for busy entrepreneurs who want quality custom design without the lengthy timeframe.
Our Project Promise
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Mini Brand Refresh
If you’re brand is feeling tired, directionless or unloved, let’s give it a mini makeover! We’ll look at your colours, fonts and graphics, see what’s working and change up what’s not.
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Brand Assets
Wow your customers with a beautiful unboxing, impress investors with a killer pitch deck, or get your Insta feed looking on point…we’ve got you covered.
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Creative Direction
Whether you’ve got a photoshoot coming up or just need some direction for your brand photography, we can craft moodboards and curate stock imagery.
Meet your creative co-pilot
Designer, project manager and all-round founder hand holder-er
I’m a London-based branding and packaging specialist, with over 12 years experience helping young brands grow. I love working with trailblazing founders to translate their vision into an engaging and memorable visual identity.
I started The Founders' Studio because I kept meeting brilliant founders who couldn't yet afford 1:1 design work but were making costly decisions without anyone to ask. That gap felt wrong. This is how I'm closing it.
What we can achieve together
What can I get direction on?
Founding member spots open October 2026
Founding members pay £50/month, locked in for as long as you stay. After the founding cohort closes, membership moves to £75/month.
Join the waitlist now and you'll be the first to know when doors open, and guaranteed the founding rate.
What we can achieve together
This is more than feedback
You're not just getting feedback on your assets.
You're getting the confidence to make better decisions — faster, with less second-guessing, and with someone qualified to tell you when to stop tweaking and when to start again.
The founder who has a creative director in her corner doesn't just have better-looking assets. She walks into buyer meetings knowing her brand is working for her, not against her. She posts without staring at it for twenty minutes. She charges what her product is worth, because she looks like a brand that's worth it.
free workbook!
Get your brand design-ready
Designed for first-time founders, this guided workbook helps you lay the groundwork before diving into design. You’ll get clear on your brand foundations, define your visual direction, and prepare a professional brief that helps your designer hit the mark from day one.
Workbook includes:
💫 Understanding Why Design Matters
🧠 Defining Your Brand Foundations
🎨 Moodboarding & Visual Direction
🧾 Pre-Design Checklist
💬 Reflection Prompts to Clarify Your Message