Brief
Refresh Oatopia’s brand identity, packaging and website to better reflect the quality of the product and the feel-good energy of the brand. Increase shelf stand-out and visual appeal ahead of launching into retail.
Client
Oatopia is a family-run bakery business, known for its delicious, handmade flapjacks and snack bars, originally loved on the events and festival circuit and now expanding into retail and online.
The situation
What challenge was our client facing?
Oatopia had built a strong following through markets and festivals, but their brand identity and packaging weren’t keeping pace with their growth. The existing visuals lacked shelf impact, and the website was clunky, hard to navigate and didn’t reflect the warmth or personality of the brand. They needed a full refresh, without losing the soul that existing customers loved.
Before
After
The Task
What outcome were they hoping to achieve?
They wanted to elevate their brand to reflect the quality and personality of their products, creating packaging that would stand out on shelf, a website that felt warm and intuitive, and a cohesive identity that could support their move from market stalls to wider retail and online growth.
The action
What steps did you take to help them get there?
We reimagined Oatopia’s visual identity from the ground up, introducing playful illustration and bold colour to increase shelf appeal. The packaging was redesigned across their full range of flapjacks, with a design system that could flex across the range while keeping things cohesive. We then carried this energy through to a custom Shopify site, designed to be warm, intuitive, and conversion-friendly, bringing Oatopia’s bold, joyful personality to every touchpoint.
The Result
What was the final result?
A vibrant, personality-led brand identity that feels as full of flavour as the flapjacks themselves. With eye-catching packaging that pops on shelf and a user-friendly Shopify site that invites customers in, Oatopia now has a brand presence that’s ready to grow, without losing its cult charm.
What our
client said
“We loved working with Freckle. The experience gave us hope in the design process again, as we were really struggling to stay motivated after working with two other designers who hadn't understood our vision and had cost us a lot of money.
Luckily Freckle listened to our needs and went above and beyond the scope. Now I’ve been able to take the business full-time and we have over 80 stockists across Europe!”
katie, co-founder